Two ads have caught my attention recently - for very different reasons. The first one is for seatbelts - and it really touched me. Great concept, stellar execution. Everyone I've showed it to has been impacted.
The second is the latest Tiger Woods Nike ad. The saga of Tiger, his philandering, nasty text messages, his appetite for sexual proclivities...well, I'm over it. Enough already. Then Nike puts forth this advertisement, just in time for the Masters.
Tiger gazes woefully with a hint of shame (wonder how many takes that took?) while the voice of his dead father asks him questions.
"Tiger, I want to find out what your thinking was?"
"Well, Dad, I was thinking 'Just Do It'".
Seriously bad taste - and it's invoked my distaste for Tiger all over again. However, there are those that would argue the attention the ad has generated is exactly what Nike was looking for. I'm talking about it and showing it to you, so I guess they have achieved their goal.
Skip to 11 seconds in the video to see the commercial.